Throughout its history, lego has enjoyed a wide range of production features. These features have enabled Lego to create some of the most loved toys on the market. This includes the development of a unique interlocking system and the use of plastic instead of other materials. These unique features have allowed the company become the leading toy manufacturer in the world.
In the 1960s, the company continued to grow quickly. Dagny, Godtfred Kirk Christiansens cousin joined the company in the year 1960 as a model maker. Dagny was a master at creating huge-scale models and worlds which were displayed in the showroom. This was an effective way to show the possibilities of LEGO bricks and also to entice youngsters.
In 1971, the LEGO system was expanded into new territories with the addition of dollhouses and furniture. The LEGO system grew further in 1972 when it added of boat and ship sets with hulls that floated. In the 1960s, the company started its international expansion, selling its products in North America via a licensing deal with Samsonite.
In the late 1980s and early 1990s the company continued to expand in size, diversify and modernize. This led to the creation of an R&D department, which has worked to keep the LEGO system at the top of its game in terms of innovation. The introduction of themed sets made it possible for users to build specific models, without having to build it on their own. This was the beginning of more intricate building and let children get a more hands on experience with the legos.